How is Uber building a digital mesh?

In today's mobile user world, we are interconnected through a range of services, applications, processes and information. Although digitisation can be dangerous, developing a digital mesh is a strategic way of expanding the endpoints used by people to access the virtual world. 

What is a digital mesh?

According to recent research by Gartner, the digital mesh is currently one of the most important technology trends today. They argue that it lies at the centre of a new found connectivity, whereby people are not just becoming more connected with other people, but also, to a whole host of other devices and technological services.

Rather than the existence of one digital mesh, companies, enterprises and organisations develop their own network by offering a range of services that can be accessed from any digital device.

But, with the expansion of a digital network, it is important to make sure your data is safe. Information security training courses are a great way of protecting what you have. 

Uber has already experimented with ice-cream trucks, which delivered frozen treats to those who hail them on their phone.

How is Uber using a digital mesh?

Uber, the ride sharing company, unveiled UberRush in 2014, a bike courier service for New York City. This may be the first step on its way to developing a digital mesh that would provide city residents with a host of services right at their finger tips.

Although Uber started out by offering a service that provided on-demand drivers to a user through their phone app, it now wants to expand into other service areas.

In a 2013 interview with Fortune, Travis Kalanick, CEO of Uber, argued that the company is more than just a car delivery service, rather it is a cross between lifestyle and logistics. A self-styled fulfiller of "instant gratification", Uber aims to give people what they want, when they want it.

Uber has already experimented with ice-cream trucks, which delivered frozen treats to those who hail them on their phone and on-demand Valentines day roses.

Although these have been called marketing promotions, they feel more like test-runs, to see what consumers will and will not pay for. 

How has Uber used a digital mesh to reach its customers?How has Uber used a digital mesh to reach its customers?

In the end, Uber's goal is to create a network of services which can be accessed by anyone with the app. 

Uber investor Shervin Pishevar explained to Inc that "Uber is building a digital mesh – a grid that goes over the cities. Once you have that grid running, in everyone's pockets, there is a lot of potential for what you can build as a platform. Uber is in the empire-building phase".

Digital meshing is a fast growing business strategy for tech companies. IT training courses are an excellent way to build essential skills and be part of this growing tech trend. Is your enterprise ready for a digital mesh?