Mobile market heading towards fragmentation

Enterprises cannot deny the value of mobile technologies, especially given the advancements in capability over recent years. With smartphones and tablets organisations can see a far higher degree of collaboration between departments, and improved communication at all levels.

A new report from the International Data Corporation (IDC) has explained that, due to a differing number of uses, market fragmentation is on the way for the Asia/Pacific region.

Before going ahead with a mobile strategy, it could be a good idea to consider the value of organisational IT security training. This can ensure that when new mobile technologies are implemented, there's no risk of security issues.

Mobile use cases

Like other types of technology, mobile is broad term with a number of possible uses. Many businesses may seek to use tablets for internal meetings, while others might rely on smartphones to video conference from different locations. This, combined with further mobile investments, is causing market fragmentation.

Incoming fragmentation

A recent survey by the IDC found that on average, 70 per cent of respondents had mobility initiatives in place within organisations. Initiatives typically focus on furthering traditional business goals such as communication and workflow.

While mobility may have been seen as an optional consideration in the past, it's now a vital aspect of operations.

"Enterprises across the region are realising it's no longer a question of why, but a question of how when it comes to mobility adoption in their organisations," says Ian Song, a research manager at the IDC.

"With the growing momentum of the trend of Bring Your Own Devices (BYOD), companies can no longer ignore mobile devices in the workplace."

Understanding the value

While some organisations understand the need for mobility, many more are failing to grasp the value of strong mobile integration. Mobile strategies that are correctly integrated offer a number of operational benefits.

In most cases, business growth can be driven as traditional communication barriers are removed. Of course, companies need to consider how new technology implementations can impact security and other areas of the organisation.