Integrate: The Customer Journey

By the end of this course you will know and understand:

• The role of leadership in digital engagement
• How to define and set measurable objectives
• The components of social strategy
• The requirements to drive engagement
• How to define the social media landscape
• The requirements to launch a new social media presence
• How to prepare your organisation to go social
• The basics of the platforms
• How to structure an incentive framework
• How to use the Social Business Performance Framework to underpin the success of your social; business initiatives